Bringing Packaging Innovation and Sustainability to The Ready-To-Eat (RTE) Cereal Aisle
After several years of declining sales, 2020 was a breakout year for the RTE cereal category with sales growing over 9%* as more U.S. consumers ate breakfast at home. In an attempt to capitalize on this momentum, RTE cereal brands are developing new product offerings – some of which have begun to incorporate sustainable flexible packaging solutions to differentiate themselves from the competition. These solutions enabled the brand to look beyond the traditional bag in box cereal package that has been the mainstay in the industry for decades.
Dedicated to playing a leading role in this evolution, Charter Next Generation partnered with a flexible packaging converter to launch a resealable, How2Recycle® Store Drop-Off Approved pillow bag that features engineered film solutions from its GreenArrow™ portfolio, those include:
- GreenArrow™ High Clarity PE Print Film capable of maintaining tight print registration, superior gloss, and exceptional converting performance.
- GreenArrow™ High Performance Sealant Films featuring advanced moisture and oxygen barrier for extended shelf life
As the economy continues to recover from the coronavirus pandemic, CNG has seen an acceleration in sustainable packaging development as brands continue to march forward in achieving their 2025-2030 sustainable packaging objectives.
To learn more about how GreenArrow™ can help you convert your packaging to a sustainable format, reach out to your CNG representative or e-mail us at email@example.com.
(*Nielsen data 2020)